Involving your customers
At Christie's our aim is to develop partnerships with companies which bring real tangible benefits to both you and us. With 1 in 3 people being affected by cancer at some time in their life, many of your customers will have a personal experience of cancer.
Sponsorship
We have a range of events and initiatives which provide excellent sponsorship opportunities. Through branding and PR you could enhance your corporate image by association with Christie's, a well respected and loved brand.
Cause related marketing
Working together we can also develop initiatives which can impact your bottom line and at the same time generate vital income for Christie's. By aligning your company or product with us there is the potential to drive sales, increase customer loyalty and reach new markets.
Research from Business in the Community, Brand Benefits (2003/04) shows that:
- almost one in two consumers changed their purchase behaviour to participate in a Cause Related Marketing (CRM) programme
- seven out of ten consumers reported a positive impact on their behaviour or perceptions when they participated in a CRM programme.
Focus on Joseph Holt Brewery
Joseph Holt Brewery raised over £30,000 for the Christie by donating 20p for every pint of Paterson Ale sold during a 3 month period. There was a competition to name the bitter, which generated positive PR for the partnership.